Finally, I’d like to talk about the price of these bracelets. On European markets and online stores, you can find “Brazilian bracelets” at many different price points. How can we explain such differences?
First, many inexpensive bracelets are made with very few threads—sometimes only three or four. This is easy to see by looking at the bracelet’s thickness, width, or number of colors. Naturally, fewer threads mean the bracelet can be completed faster—and as we all know, time is money.
Second, price differences can also be explained by the number of manipulations required when working with the threads. With Guatemalan macramé bracelets, a very large number of knots must be tied to create the bracelet. Other types—round, cord, zig-zag, etc.—are much simpler and much quicker to make.

Here, in close-up, you can see the large number of knots that make up a macramé bracelet. It must be handmade!

Here are a few examples of macramé bracelet patterns.
Finally, there are also more commercial reasons. For example, the price paid by the retailer and the quantities purchased greatly influence the final selling price. The more you buy, the cheaper the price per piece becomes. And of course, the final price also depends on the margin applied when reselling to customers.
As for us, we chose not to go through Guatemalan wholesalers. Instead, we decided to work directly with the women who create these bracelets—even if it means purchasing smaller quantities and paying our partners more fairly. This is probably what we call fair trade.
That’s it! I hope you enjoyed this article, and now I invite you to take a look at our Brazilian macramé bracelets.
As you saw in the video at the beginning of this article, at Hiilos we have equipped some of our macramé bracelets with magnetic clasps for greater comfort and style. Our clasps are interchangeable, allowing you to change bracelets whenever you want.
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